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Many business have built successful and profitable e-commerce web sites. As the market becomes more sophisticated new competitors enter the market daily. From massive online retailers to niche boutiques, the ecommerce market has never been more active or more competitive.
Ecommerce sites know revenue is tied directly to the sites ability to delivery snappy search results, and nearly instantly display product information. Many studies show, even smallest increases in page response times drive a significant percentages of online shoppers away from under-performing sites. When someone is ready to do some shopping online, your best chance of winning their business is by being the most responsive provider (well, that and actually having the products in stock, but we can’t help you there). After all, a person doing holiday shopping for their extended family rarely has much time or patience.
There are a few key activities in the online shopping experience. Product browsing – as in performing a search for a product, product lookup, and product comparison. More popular these days, reading user feedback from people that have already purchased this product. Each of these browsing patterns need to perform quickly.
Each of the pages that render this information require execution of complex code, complete with a number of trips to the database to retrieve and render various components of the page. Not only the page generation time suffers, but due to high demand, such rendering places across the infrastructure, the situation becomes worse during special promotions or holiday shopping frenzies.
Normally, the ecommerce site owner has no choice but to resort to buying and maintaining an ever growing amount of hardware: web, application and database servers. Still, even with such massive spending increases, the sites can fail to deliver when it matters the most, crumbling under holiday and promotional shopping traffic, the coveted times hat presents for many stores the opportunity to profit.
Fortunately, their is a convenient solution to these problems: the affordable, easy to deploy and configure aiScaler accelerator. Upon deploying our products, the site visitors will instantly notice that your pages will load much faster, now the responses are coming directly from aiScaler’s RAM-based response cache. The load on your infrastructure is reduced to a minute fraction of normal as aiScaler serves responses before they ever reach the servers. Now you don’t have to resort to spending more just to keep up with the growth of user traffic.
The benefits do not stop at improving the page load times and cost savings. You are now be in control of your site, able to monitor and alert on traffic in real time. In your arsenal you now have most advanced Denial of Service Attack (DOS) countermeasures, should your site ever come under such an attack, you can multi-leveled, comprehensive protection.
To see for yourself how aiScaler can benefit your site, please call us to discuss your site’s needs. You can also download an obligation-free, fully functional version of aiScaler for a quick, easy-to-use and non-disruptive trial.
aiScaler saves a lot of money We use aiScaler at Giant Digital in front of our load balanced AWS hosted servers on Scalr. Although occasionally we do experience high loads that spawn multiple DBs or web servers for the most part aiScaler deals with 99% of the traffic that's thrown at it and this is for 20 million+ pages a month servers. -www.gigwise.com
aiScaler saves the day We run 30 or so quad extra large boxes in EC2. When our dedicated load balancer gave way to inbound traffic, we approached aiScaler to assist us. They deployed aiScaler literally within minutes. We have discovered that it does wonders with caching and has allowed us to remove half the nodes from our app server setup already. Thanks aiScaler. -Echo Media